The new Dos Equis commercials that has lately been airing on TV, radio and the net is just about the cleverest marketing campaign I’ve seen in a while. Not just because the main character (played by actor Jonathan Goldsmith) reminds me of my uncle Gabriel, who in my opinion is actually the “Most Interesting Man in the World“, it’s because the spot actually has an excellent blend of humor, sophistication and product placement.
“Dos Equis: The Most Interesting Man in the World” commercial was created by Euro RSCG/New York with Jeff Kling as Creative Director. Steve Miller directed the spots with @radical media as the production company (Outside Editorial did the post work). [1. brentter.com]